HORNE

INDUSTRY

Finance (Accounting)

 

CHALLENGE

HORNE is an Inside Accounting Top 100 firm striving to steer clients through opportunities and challenges through industry-focused CPA and business advisory solutions. With a legacy of regional success, a new era of leadership, and a desire to improve the way they communicate their unique approach, the company set about a holistic rebranding that would influence every piece of collateral, all digital assets and social media properties, blog properties and new web presence.

 

SOLUTION

The collaborative project involved digital marketing agency Marsden Marketing and visual brand strategy agency BCHORD. We began by producing refreshed messaging platforms for the firm and each of its seven focus areas. Deep industry research informed content strategy, assisting in the process of speaking clearly to the needs of the varied industry demographics served by the firm. Once in place, the strategic messaging was used to influence the entire structure of the new site. Voice statements helped to produce the cultural look and feel of the site, and messaging structure informed freshly renovated navigation. The end result was a fully optimized, lead generation focused website, assets and ongoing blog strategy.

 

DELIVERABLES

  • Blog Content (Ongoing)
  • Brand Strategy
  • Content Refresh + Creation
  • Corporate Bios
  • Digital Collateral
  • Imagery
  • Industry-focused Infographics
  • Long Form Content / Assets
  • Microsite
  • Navigation Strategy
  • Optimized Web Content
  • Responsive Website
  • Strategic Messaging

 

COLLABORATIVE PARTNERS

 

I WANT THIS