Microcorp

Watchword BCHORD Microcorp Rebrand

INDUSTRY

Technology (Telecommunications)

 

CHALLENGE

Microcorp is a Telecom Master Agency with three decades of industry leadership supporting agents and VARs with best-in-class carrier agreements, and an innovative cloud-based back office application. In 2014, facing opportunities for growth and a rapidly evolving marketplace, they determined the need to crystallize their brand presence. The challenge was to evolve their logo, and completely refresh their verbal and visual representations to better reflect their extraordinary reputation and company culture.

 

SOLUTION

We began by performing secondary research to assess brand gaps, as well as industry opportunities and threats, including competitors. We then produced audience profiles/ICPs to inform the creation of targeted value statements. Working collaboratively with the Microcorp team and creative partners, we applied that intelligence to uncover the purpose and relevance of this legacy master agent. Focusing on why they exist, their value propositions and leadership, we created images and messaging to communicate the brand across digital and printed mediums.

 

DELIVERABLES

  • Brand Messaging & Identity
  • Brand Strategy
  • Business Materials
  • Corporate Bios
  • Corporate Identity
  • Imagery
  • Logos (Corporate, Proprietary Offerings)
  • Look-&-Feel
  • Premiums & Apparel
  • Presentation Templates
  • Product Identity
  • Research
  • Social Media Branding
  • Videos
  • Website

 

COLLABORATIVE PARTNERS

BCHORD – Brand Identity Design

 

I WANT THIS