Winmo

Watchword BCHORD winmo The List Naming Messaging

Winmo, a prospecting tool from The List Inc., provides actionable sales intelligence for companies looking to connect with national advertisers and their agencies.

INDUSTRY

Sales Enablement

 

CHALLENGE

Generate naming, tag line, and logo options based on a strategic foundation. Craft a scalable brand identity program inclusive of a messaging framework and visual identity.

 

SOLUTION

We started the process by meeting with key leadership to review the business opportunity and map out a visionary direction for the new name. Using practiced naming and brand exercises, we identified many potential names and whittled down to the finalist – winmo. With the core brand element in place, we finalized a complete, useful identity program that met stated company goals.

 

DELIVERABLES

  • Brand Strategy
  • Brand Identity
  • Business Materials
  • Collateral
  • Color System
  • Corporate Imagery
  • Logo
  • Messaging Framework
  • Naming
  • Social Branding
  • Stationery System
  • Tradeshow Booth

 

COLLABORATIVE PARTNERS

  • BCHORD – Brand Identity Design

I WANT THIS