The Watchword Brand Pro Bono program is our way of thanking nonprofits for all they do to make our communities stronger.

Over many years of giving our time to work with 501c3 organizations, we’ve seen great heart, deep knowledge of community and cause, and powerful impact stories. We’ve also noticed that these generous organizations often are woefully under-resourced.

Our team partners with nonprofits to construct a brand development approach that meets their distinct needs. Often, that means working within a specific budget amount that needs to be used if it’s to be gained again in future years. It always means establishing a set of core messages and identity elements, then tailoring them to resonate with each of their distinct audiences – usually donors, volunteers, and the population they serve.

 

 

 

 

CASE STUDY

The Alliance Theater

The Alliance is the leading national theatre in the southeast and part of the Woodruff Arts Center, the heart of the Atlanta arts community. The pivotal 2018 season celebrates the 50th anniversary of the theater and a progressive main stage renovation. We partnered with the theater to produce a complete messaging platform that would inform and excite the Atlanta community, increasing awareness and ticket sales.

Some of the ways we help

  • Annual reports
  • Audience-focused messaging
  • Audience-based value propositions
  • Brand architecture
  • Brand language
  • Digital marketing
  • Impact studies
  • Internal communications
  • Logo development
  • Marketing campaigns
  • Naming
  • Positioning
  • Social media
  • Visual identity
  • Websites

Some of the nonprofits we’ve supported

We work with one nonprofit at a time and are always on the lookout for inspiring partners. If you’d like to learn more about how we can help you build a brand that’s as impactful as the work you’re doing, get in touch.

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