The Watchword Brand Pro Bono program is our way of thanking nonprofits for all they do to make our communities stronger.
Over many years of giving our time to work with 501c3 organizations, we’ve seen great heart, deep knowledge of community and cause, and powerful impact stories. We’ve also noticed that these generous organizations often are woefully under-resourced.
Our team partners with nonprofits to construct a brand development approach that meets their distinct needs. Often, that means working within a specific budget amount that needs to be used if it’s to be gained again in future years. It always means establishing a set of core messages and identity elements, then tailoring them to resonate with each of their distinct audiences – usually donors, volunteers, and the population they serve.