Whether you’re naming a company or an offering, you’re conveying a world in a word.
As anyone who has ever named a child, pet, car (yes, that’s a thing), company, or offering (or anything else) can tell you, the process is deceptively tough. It might seem as simple as labeling. It’s not. A great name must be meaningful, protectable, reflective, memorable, visual, future-oriented (at least) if it’s going to work hard for you and last as long as your legacy.
Watchword is a team of brand specialists, linguists, word nerds, and researchers. We take a highly strategic and objective process to naming. Working closely with you, we cover every detail including brand discovery, name and nomenclature ideation, etymological and translation research, trademark and common use vetting – and a lot of heart and courage.
We’ve successfully named branding firms (Watchword is a rallying cry, just like your brand messaging), emerging technologies, nonprofits, consultancies, financial organizations, media entities, and more. It’s a process we love – and we’re good at it.Let’s name your baby