Color and shape bring your brand to life for those who matter most.

The personality and essence of your brand are illustrated through your visual identity. Just as an individual word can steer the meaning of a whole story, a carefully chosen color can conjure an emotional response that shapes perceptions in an instant. Watchword takes a methodical approach to build visual identity systems that have a perfect logo at heart, and distinct colors, typographies, imagery, and icons as context.

We apply the same rigor to cultivating a visual identity as we do to your messaging. That begins with identifying what makes your organization distinct, relevant, and sustainable. With that insight as creative guardrails, we consider every detail from color psychology to shapes and tones that bring your words and phrases to life.

Craft a powerful image





“Design is intelligence
made visible.”

Alina Wheeler

Watchword Brand Visual Identity Capabilities

We are a design studio staffed by brand strategists and artists with decades of experience cultivating visual identities that connect with audiences and drive business results. Whether you’re creating a new brand or refreshing your identity, we can help you create a more accurate picture of who you are for the world.

  • Advertising collateral
  • App branding
  • Billboards
  • Branded environments
  • Branding guidelines
  • Business brochures
  • Business card design
  • Business marketing
  • Color palettes
  • Contemporary print design
  • Corporate stationary design
  • Direct mail
  • Event visuals
  • Front-end design
  • Identity
  • Logos
  • Packaging design
  • Posters
  • Signage
  • Social media elements
  • Typography
  • Web branding

We promise to listen carefully, communicate thoughtfully, respond consistently, and deliver absolutely.

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