THINKING AND WRITING

Ivey is a seasoned writer and marketing strategist with a passion for all things content related. She loves to balance creative and strategic approaches to help organizations to connect with audiences and drive measurable results. Ivey has worked with agencies, nonprofits, and businesses of all sizes. Across all of her projects, her goal is consistent—to help organizations find and share their distinct voice.

Best thing about my job
Harnessing the power of narrative. By telling these stories, businesses connect with their key audiences and reflect the unique shared experience of the individuals who come together to form the organization.

Professional superpower
Curiosity. I love researching topics and learning new, innovative content strategies to help organizations reach people.

Spirit animal
The turtle – peaceful, purposeful, and perceptive

If I’m not at work
You can find me cooking, trying a new restaurant, or watching Chopped. I’m also an avid barre student—to offset the food obsession, of course.

Shoot a note: ivey@watchwordbrand.com
Link up: https://www.linkedin.com/in/iveygtaylor

Operations & Sales Strategist

Kristin is a seasoned curriculum developer and sales strategist with a keen sense of operations. She applies that acumen and experience to support Watchword Brand growth, as well as to help our clients maximize resources and systems to reach business objectives.

Best thing about my job
Watching clients see their business evolve to the next level.

Professional superpower
Connecting people and a sixth sense.

Spirit animal
The Butterfly – changing with grace and lightness.

If I’m not at work
I am enjoying time with my family, singing in my acapella group or planning my next ski trip.

Intern Extraordinaire

Madison is a passionate, young writer with a flair for brand development and storytelling. She is currently pursuing a bachelor’s degree in Public Relations at Kennesaw State University and plans to pursue a career in brand development and writing post-graduation.

Best thing about my job
Learning from experts in the field and getting to know various clients.

Professional superpower
Always ready to listen and grow.

Spirit animal
The Butterfly – transformative, playful, and soulful.

If I’m not at work
I’m writing stories or poetry, practicing yoga, or spending time with friends and family.

Content Marketing Strategist

Kait is a content marketer with a wealth of experience in copywriting, ghostwriting, SEO and social media at the agency level. She uses her strategic eye and love of language to help small/medium sized businesses and tech startups reach their goals.

Best thing about my job
Helping business owners build the confidence they need to share the stories that matter. Everyone has something to say, but it’s intimidating to put your thoughts out into the world.

Professional superpower
Reading between the lines.

Spirit animal
The owl – intuitive, wise, inquisitive

If I’m not at work
I read a good book, practice yoga, and drink coffee (preferably all at one time).

Shoot a note: kait@kvpcontent.com
Link up: https://www.linkedin.com/in/kaitvanpelt

Research Specialist & Marketing Strategist

Ellie is a qualitative and quantitative research expert who specializes in acquiring and distilling research to address business objectives with actionable marketing and business recommendations. She has worked extensively on the client-side and the agency side of research.

Best thing about my job
Asking insightful questions. I love to learn about all different industries, products and services.

Professional superpower
Connecting the dots from client to business organization.

Spirit animal
The (mama) Bear – quiet, sage, protective

If I’m not at work
I’m a mom and wife, doing yoga, traveling, and being outside (especially at the beach and in the mountains)!

Shoot a note: elliefierman@gmail.com
Link up: https://www.linkedin.com/in/ellie-fierman-890185/

Brand Identity Strategist and Architect

Jeff combines strategic positioning with relevant messaging platforms, identity programs, and compelling brand campaigns to increase brand value and create positive market impressions.

Best thing about my job
Collaborating to discover creative and relevant ways to communicate business value.

Professional superpower
The ability to understand the business purpose and turn the vision into design solutions that are fresh and on target.

Spirit animal
The wolf – instinctive, intelligent, unbound

If I’m not at work
You’ll find me riding my mountain bike, listening to great live music – especially at a small venue, or kicking back with friends or my kids.

Shoot a note: jfaught@bchord.com
Link up: https://www.linkedin.com/in/jeff-faught-896349/

Content & Social Strategist

Brianna is an ardent content writer and social marketing strategist who has a background telling brands’ stories with cross-channel campaigns. She started in public relations and marketing and has found her passion executing content strategies that produce strong conversions and ROI.

Best thing about my job
Helping to structure a brand’s story, learning from every new account, and witnessing how a few choice words can make the greatest impact.

Professional superpower
Being resourceful to make the biggest impact on even the smallest projects.

Spirit animal
The Butterfly – transformative, playful, soulful

If I’m not at work
I’m eating something delicious with friends and family, getting lost in a good book, playing with my dogs, practicing yoga, or paddling on the Chattahoochee.

Shoot a note: brianna@watchwordbrand.com
Link up: https://www.linkedin.com/in/briannawagenbrenner/

Creative Director & Graphic Strategist

Staci is a passionate designer and visual identity strategist who has spent the past two decades collaborating, asking challenging questions, breaking the rules to push progress, and helping clients create ideas that produce excellence in brand strategy and design.

Best thing about my job
Getting to do something creative every day.

Professional superpower
Crafting: knitting, designing, sewing, drawing. Ever since I was a kid, I excelled at creating.

Spirit animal
The (mama) Bear – quiet, sage, protective

If I’m not at work
I’m a Mom, wife, pretending I know how to cook, marathoner, triathlete and chauffeur (the best stories seem to be told on the drive to swim practice.

Shoot a note: staci@watchwordbrand.com
Link up: https://www.linkedin.com/in/staci-richards/

Founder & Principal

Rachelle Kuramoto is a branding strategist, writer, and market intelligence professional who has been fortunate to spend almost two decades helping some of the most respected and innovative companies in the world to name their things, find their voice and tell their brand story.

Best thing about my job
Learning something new every day, a great naming or brand messaging session, and getting to write interesting and useful content.

Professional superpower
Distilling ideas into well-written resources.

Spirit animal
The (mama) Bear – quiet, sage, protective

If I’m not at work
I’m parenting teenagers, running with my dog, traveling with my family, or cooking up something good

Shoot a note: rachelle@watchwordbrand.com
Link up: https://www.linkedin.com/in/rachellekuramoto/