Watchword BrandingWatchword BrandingWatchword Branding
  • CONTENT
    • OVERVIEW
    • CAPABILITIES
  • BRANDING
    • OVERVIEW
    • MESSAGING
    • NAMING
    • VISUAL IDENTITY
    • CAMPAIGNS
  • RESEARCH
  • ABOUT
    • OVERVIEW
    • PRO BONO
  • CONTACT
  • BLOG

THINKING AND WRITING

BrandingContent StrategyQuotes

BUILD A BELOVED BRAND WITH HEART AND BRAIN

By Rachelle Kuramoto | Branding, Content Strategy, Quotes | No Comments
MarketingQuotesStorytellingWriting

THE BRIEFEST LESSON IN CONTENT MARKETING

By Rachelle Kuramoto | Marketing, Quotes, Storytelling, Writing | No Comments
BrandingMarketingQuotesStorytellingWriting

STORYTELLING IS IN YOUR GENETIC CODE

By Rachelle Kuramoto | Branding, Marketing, Quotes, Storytelling, Writing | No Comments
Watchword Branding
Linkedin Linkedin
hello@watchwordbrand.com
  • CONTENT
    • ASSETS
    • BLOGGING
    • DIGITAL
    • GHOSTWRITING
    • SOCIAL
  • BRANDING
    • MESSAGING
    • NAMING
    • VISUAL IDENTITY
    • CAMPAIGNS
  • RESEARCH
    • TREND
    • COMPETITIVE
    • AUDIENCE
    • QUANTITATIVE
    • QUALITATIVE

© 2019 Watchword Branding. All rights reserved.

  • CONTENT
    • OVERVIEW
    • CAPABILITIES
  • BRANDING
    • OVERVIEW
    • MESSAGING
    • NAMING
    • VISUAL IDENTITY
    • CAMPAIGNS
  • RESEARCH
  • ABOUT
    • OVERVIEW
    • PRO BONO
  • CONTACT
  • BLOG

    All rights reserved Salient.



    Kait
    Content Marketing Strategist

    Kait is a content marketer with a wealth of experience in copywriting, ghostwriting, SEO and social media at the agency level. She uses her strategic eye and love of language to help small/medium sized businesses and tech startups reach their goals.

    Best thing about my job
    Helping business owners build the confidence they need to share the stories that matter. Everyone has something to say, but it’s intimidating to put your thoughts out into the world.

    Professional superpower
    Reading between the lines.

    Spirit animal
    The owl – intuitive, wise, inquisitive

    If I’m not at work
    I read a good book, practice yoga, and drink coffee (preferably all at one time).

    Shoot a note: kait@kvpcontent.com
    Link up: https://www.linkedin.com/in/kaitvanpelt

    Ellie
    Research Specialist & Marketing Strategist

    Ellie is a qualitative and quantitative research expert who specializes in acquiring and distilling research to address business objectives with actionable marketing and business recommendations. She has worked extensively on the client-side and the agency side of research.

    Best thing about my job
    Asking insightful questions. I love to learn about all different industries, products and services.

    Professional superpower
    Connecting the dots from client to business organization.

    Spirit animal
    The (mama) Bear – quiet, sage, protective

    If I’m not at work
    I’m a mom and wife, doing yoga, traveling, and being outside (especially at the beach and in the mountains)!

    Shoot a note: elliefierman@gmail.com
    Link up: https://www.linkedin.com/in/ellie-fierman-890185/

    Jeff
    Brand Identity Strategist and Architect

    Jeff combines strategic positioning with relevant messaging platforms, identity programs, and compelling brand campaigns to increase brand value and create positive market impressions.

    Best thing about my job
    Collaborating to discover creative and relevant ways to communicate business value.

    Professional superpower
    The ability to understand the business purpose and turn the vision into design solutions that are fresh and on target.

    Spirit animal
    The wolf – instinctive, intelligent, unbound

    If I’m not at work
    You’ll find me riding my mountain bike, listening to great live music – especially at a small venue, or kicking back with friends or my kids.

    Shoot a note: jfaught@bchord.com
    Link up: https://www.linkedin.com/in/jeff-faught-896349/

    Brianna
    Content & Social Strategist

    Brianna is an ardent content writer and social marketing strategist who has a background telling brands’ stories with cross-channel campaigns. She started in public relations and marketing and has found her passion executing content strategies that produce strong conversions and ROI.

    Best thing about my job
    Helping to structure a brand’s story, learning from every new account, and witnessing how a few choice words can make the greatest impact.

    Professional superpower
    Being resourceful to make the biggest impact on even the smallest projects.

    Spirit animal
    The Butterfly – transformative, playful, soulful

    If I’m not at work
    I’m eating something delicious with friends and family, getting lost in a good book, playing with my dogs, practicing yoga, or paddling on the Chattahoochee.

    Shoot a note: brianna@watchwordbrand.com
    Link up: https://www.linkedin.com/in/briannawagenbrenner/

    Staci
    Creative Director & Graphic Strategist

    Staci is a passionate designer and visual identity strategist who has spent the past two decades collaborating, asking challenging questions, breaking the rules to push progress, and helping clients create ideas that produce excellence in brand strategy and design.

    Best thing about my job
    Getting to do something creative every day.

    Professional superpower
    Crafting: knitting, designing, sewing, drawing. Ever since I was a kid, I excelled at creating.

    Spirit animal
    The (mama) Bear – quiet, sage, protective

    If I’m not at work
    I’m a Mom, wife, pretending I know how to cook, marathoner, triathlete and chauffeur (the best stories seem to be told on the drive to swim practice.

    Shoot a note: staci@watchwordbrand.com
    Link up: https://www.linkedin.com/in/staci-richards/

    Rachelle
    Founder & Principal

    Rachelle Kuramoto is a branding strategist, writer, and market intelligence professional who has been fortunate to spend almost two decades helping some of the most respected and innovative companies in the world to name their things, find their voice and tell their brand story.

    Best thing about my job
    Learning something new every day, a great naming or brand messaging session, and getting to write interesting and useful content.

    Professional superpower
    Distilling ideas into well-written resources.

    Spirit animal
    The (mama) Bear – quiet, sage, protective

    If I’m not at work
    I’m parenting teenagers, running with my dog, traveling with my family, or cooking up something good

    Shoot a note: rachelle@watchwordbrand.com
    Link up: https://www.linkedin.com/in/rachellekuramoto/

    LET'S TALK