Did you know that January 17 is Resolution D-Day? Apparently, about two-and-a-half weeks after you set those ambitious goals for the year, they start to wane if you haven’t put the resources in place to make them a habit. We’ve put together a simple 3-step plan to keep at least one of your 2019 resolutions – it’s an important one! Read on, padawan.
It’s one thing to pledge no ice cream after dark or to make sure you keep using that fancy new Peloton in your basement. If you do, you get buff and tough. If you don’t, you get soft and huggable. (Win-win?) It’s another to put legitimate, measurable business goals in place and then find too late that you’re letting them slide because you’re busy or focused on other tasks that you enjoy more. There’s a competitive imperative in play here.
We may be biased, but we think that keeping your content marketing resolutions may be one of the most important things you can do for your business in 2019. Smarties like Hubspot and Prezi seem to agree.
55% of marketers say blog content creation is their top inbound marketing priority. (Hubspot)
55% of business professionals say a great story captures their focus and keeps them engaged with the content. (Prezi)
All that work and strategy on paper starts to wane if you haven’t put the processes in place to keep those wheels turning. We can’t help you stay on your diet, but we can make sure your writing goals happen. We made a little graphic to show you how.
Watchword produces intelligence-driven branding and content that works efficiently across many channels to help businesses articulate who they are and what they do to the people who matter most. We listen carefully, communicate thoughtfully, respond consistently, and deliver absolutely – that is our rally cry – our watchword. What’s yours? We’d love to hear your story.