Do you remember the last bio you really read? Better yet. Do you remember the last time you paid attention to your own bio? (Be honest. How outdated is it, really?) Do you know how to write the best bio for yourself? We’re here to help.
If your website is your brand house online (it is), your bio is your handshake at the door. A special partner or prospect is knocking. Are you going to show up in tired, old clothes or bring your best self? You get about ten seconds to make an impression that might be worth opportunity, reputation, and money. This is your chance to share the most important details about yourself and your company. It’s a seed to grow relationships and trust. And – bonus – it’s usually a very significant source of organic search traffic. Even if your only bio is on LinkedIn, it better be good.*
You get it. Your bio is important everywhere it lives. The opportunities are endless, but you need to know the steps. We’ve created this simple “How To” to help you learn the art of the bio.
Watchword produces intelligence-driven branding and content that works efficiently across many channels to help businesses articulate who they are and what they do to the people who matter most. We listen carefully, communicate thoughtfully, respond consistently, and deliver absolutely – that is our rally cry – our watchword. What’s yours? We’d love to hear your story.
*You can see some good examples here.