Why We Serve Nonprofits

By June 27, 2019Business
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This is a bit of a different post. It’s a personal testimonial from Brianna Evans, one of the original Watchword Brand team members, about becoming part of a company committed to the fact that value is not tied to a bottom line. We share it in hopes that her inspiration to serve nonprofits becomes a source of inspiration for you too.

From Brianna:

I started with Watchword Brand almost two and a half years ago. I had met the principal and founder, Rachelle Kuramoto, at a nonprofit we both still support called 48in48 that builds 48 websites for 48 nonprofits over the course of 48 hours. We got to know one another at the inaugural 48in48 event in Atlanta. 

Rachelle and I bonded over our excitement for using our skills to help nonprofits. I immediately admired her because she was (and is) a successful entrepreneur who intentionally integrated nonprofit support in her workload. 

My growth as a purpose-minded professional

When I graduated from college, I interned at Care and eventually made a very difficult decision to leave the global nonprofit to pursue agency life in the public relations world. I loved agencies because of their varietal nature. However, I missed the true service of working for a nonprofit. 

I had been searching for an opportunity where I could combine service and client work in a balance unprecedented by traditional agencies. 

Act Generously – Always be kind, consider and act on every opportunity to share our skills, and be patient.

Luckily, the year after I met Rachelle, it was time for the second Atlanta 48in48 event. By this time, I was on the marketing committee assisting where I could with public relations and social media. I was excited to reach back out to Rachelle to volunteer for her content team. I had learned more about Rachelle’s work with nonprofits — she regularly volunteered her time to assist with branding, naming, content writing, digital marketing, and more. 

Rachelle treated nonprofits just like her paid clients, giving them the respect and time needed to produce strategies that would help them succeed. Her generosity led me to ask if she would mentor me. To my surprise, her mentorship turned into a full-time role at Watchword Brand. 

I am proud to work here because of our commitment to support nonprofits. This is not ‘lip service’ or a CSR effort we do because we have to. It’s ingrained into who we are and how we believe people and organizations should behave.

Remember the Humanity – Remember that business and communities are groups of humans with needs and aspirations we can support. 

Find your inspiration

It is my great honor to share more information about the nonprofits we support. Check back on the blog over the next couple of months to learn more about some of the incredible nonprofits at work making our city (and country and the world) better. You’ll hear about they are doing and how strong brand, content, and marketing have equipped them to make even stronger impacts. 

In case you’re wondering, Act Generously and Remember the Humanity are two of our core values. We live by them. They are promises we make to one another and to all those with whom we work. 

And in case you’re inspired, you’re invited to get involved with 48in48. It’s celebrating its fifth anniversary this year, having catalyzed thousands of volunteers, bolstered hundreds of nonprofits, and generated millions of dollars of community impact. You can learn more, nominate a nonprofit, and volunteer here.


Watchword produces intelligence-driven branding and content that works efficiently across many channels to help businesses articulate who they are and what they do to the people who matter most. We listen carefully, communicate thoughtfully, respond consistently, and deliver absolutely – that is our rally cry – our watchword. What’s yours? We’d love to hear your story.

Brianna Evans

Author Brianna Evans

Brianna is an ardent content writer and social marketing strategist who has a background telling brands’ stories with cross-channel campaigns. She is also our resident butterfly - social, sweet, and happy to spread great words.

More posts by Brianna Evans

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