When we think about what great brand messaging can do, it comes down to one thing, really. It allows us to sing the same words – alone or in unison – even if the tune changes. Your story gains strength and becomes evergreen as you tell it and as others tell it on your behalf. Craft yours carefully.

Rachelle Kuramoto

Author Rachelle Kuramoto

Rachelle is Watchword Brand principal. She has worked as a brand and content strategist, writer, and market intelligence director for 20 years. She is an experienced and award-winning professional who balances creative and business acumen to support projects, primarily in the B2B sector. Her objective in every engagement is to articulate what makes the client distinctive and sustainable in their market and with the stakeholders who matter most. She'd love to hear your story. Grab some time and a listening ear at rachelle@watchwordbrand.com.

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